Target Audience Profile

Horror films are unsettling movies that strive to being out the emotions of fear, disgust and horror in their audience. I have decided to create a film within the sub-genre of supernatural horror. Horror films usually appeal to male audience; however the sub-genre supernatural is predominantly aimed at females, as they are more intrigue by sensitive and spiritual subjects.

Although the film will be classified as a ’15,’ the trailer will specifically be aimed 18-35 ABC1 class demographic females. The younger target audience 18-25 are more likely to be attending college or university to achieve a professional status however, the older target audience 26-35 have a high disposable income job, ash her career requires, responsibility imagination, and creativity. The target audiences martial status as ‘in a relationship’ which they have a strong bond with their partner and are more likely to have a long-term relationship. They use the film to escape everyday life, relax and spend time with their boyfriends. However, those which are ‘single’ are happily single and enjoying the freedom of single life.

The target audience are thrill seekers and they enjoy the suspense, fear, and mystery of a good supernatural horror. They are open-minded to spiritual beings such as ghosts, spirits and extra terrestrials. The target audience has a close circle of friends who share the same interest as them, such as; watching movies, going to a local wine bar, respecting their bodies by being healthy and attending the gym.

The target audience’s favourite supernatural horrors would be, ‘Sixth Senses,’ ‘The Others,’ ‘The Unborn.’ They would also enjoy watching psychological horrors such as ‘The Orphanages,’ ‘The Strangers,’ and ‘Hide and Seek.’ I believe that they target audience would watch these specific films as they can relate to the central female character, as they are around the same age bracket as the main female character.

The target audience prefers supernatural horror as they like the challenge of figuring out the mystery plot and watching the unrevealing story, slowing unravelling throughout the film.

The target audience will enjoy watching television series such as; ‘True blood,’ ‘The Mentalist’ and ‘Supernatural,’ which all have supernatural elements to them. Although ‘The Mentalist’ is mainly psychology however, psychological and supernatural have similar codes and conventions and often the two sub-genres interlink in horror films.

The target audience listens to a variety of music genres such as; indie, pop, folk and alternative bands and artists such as ‘Take That,’ 'Adele' ‘David Bowie,’ ‘Ellie Goulding,’ ‘Florence and the Machine,’ ‘Kings of Leon,’ ‘Queen,’ ‘Mumford and Sons,’ and ‘The Script.’

The target audience is intelligent and would enjoy reading historical and political books as well as novels as they have a vivid imagination. For Example: ‘The Grapes of Wrath,’ ‘East of Eden,’ ‘Pride and Prejudice,’ ‘On the road’ and ‘The Da Vinci Code.